| 2:00pm – 5:30pm |
Sponsor Pre-Conference Sessions |
| 5:30pm – 7:00pm |
Welcome Reception |
| 8:00am – 9:00am |
Breakfast |
| 9:00am – 9:15am |
Welcome |
| 9:15am – 10:00am |
 |
The New CMO: Juggling Data, Brand and Organizational Investments
Sheryl Pattek;Vice President and Principal Analyst, Forrester Research
In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these changes to the marketing function. In this presentation, Forrester highlights the priorities of B2B marketers in 2014 and what those changes will mean to their competitive strength and longer-term plans. |
|
| 10:00am – 10:45am |
 |
Omni Channel Customer Engagement - Using Advanced Omni-Channel Technologies to Transform IBM's Marketing and Customer Engagement
Christopher Wong; Vice President, Strategy and Product Management, IBM
IBM's Enterprise Marketing Management has established itself as the industry leader in helping companies transform the way they engage with their customer across their physical and digital channels. IBM has transformed its own marketing organization using the very same technologies. This session will share IBM's own journey to omni-channel and how that transformation now influences the future direction of the EMM portfolio.
|
|
| 10:45am – 11:15am |
Break |
| 11:15am – 12:00pm |
 |
Executive Panel: Successful Innovations in Marketing Operations
Jascha Kaykas-Wolff; CMO at Mindjet
Wilson Raj; Global Director, Customer Intelligence at SAS
Megan Heuer; Vice President and Group Director at SiriusDecisions
Larry Stein; Marketing Director at Pertino |
|
| 12:00pm– 1:30pm |
Lunch |
| 1:30pm – 2:15pm |
 |
10 Ways Marketing Automation and Inbound Marketing Work Together
Jon Miller; Vice President of Marketing and Co-Founder at Marketo
You've heard the buzz about marketing automation and inbound marketing, but do you really grasp their full potential – and how they work together to drive revenue? In this session, Jon Miller, co-founder and VP of Marketing at Marketo, will share his "secret sauce" for driving their own company's growth. You'll see how the experts at Marketo use marketing automation themselves, including actual results and metrics. |
|
| 2:15pm– 3:00pm |
 |
No Time to Crawl: Building a World Class Demand Gen Machine in Six Months
Elle Woulfe; Director of Demand Generation at Lattice Engines
At some point in our careers, we've all uncovered less than ideal circumstances lurking beneath the surface of our perfect new gig. How you handle this period of transition can have far reaching implications for the trajectory of your career. A cautionary story with a fairytale ending, packed with lessons learned, pro tips and the five fatal hazards to avoid. Get practical tips for ramping your demand strategy and generating real results in record time. |
|
| 3:00pm– 3:30pm |
Break |
| 3:30pm – 4:30pm |
 |
Executive Panel: Marketing Operations Best Practices
James Thomas; CMO at Allocadia
Rich Walker; Managing Director at Winterberry Group
Sheryl Pattek; Vice President and Principal Analyst at Forrester Research
Paul Vandeman; COO at State Street |
|
| 5:30pm – 8:30pm |
Cocktail Reception |
| 8:00am – 9:00am |
Breakfast |
| 9:00am – 9:45am |
 |
Creating a Marketing Technology Strategy
Scott Brinker; Author, chiefmartec.com; CTO, ion interactive
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and a framework for a cohesive marketing technology strategy. |
|
| 9:45am – 10:30am |
 |
Executive Panel: Dynamic Content Success Stories
Chris Golec; CEO at Demandbase
Meagen Eisenberg; Vice President of Demand Generation at DocuSign
Eric Eden; Vice President of Marketing at Cvent
Brian Koupal; Marketing Systems Manager at Citrix |
|
| 10:30am – 11:00am |
Break |
| 11:00am – 11:45am |
 |
Create a Compelling Customer Experience with Big Data Marketing
Michael Lummus; Digital Marketing Solutions Manager at Teradata
A state of digital disruption is occurring. Consumer data is prolific, customers are in control of their brand experience, and a fundamental shift in the way we conduct business must occur. Adopting an integrated and automated marketing ecosystem that drives relevant, real-time consumer interactions is an imperative for every organization dedicated to untangling the data to provide the most effective customer experience. |
|
| 11:45am – 12:30pm |
 |
Time for a Change: Renegotiating The Terms of Sales
and Marketing Alignment
Megan Heuer; Vice President and Group Director at SiriusDecisions
Marketing and sales leaders recognize the need for marketing's toolkit to influence all stages of the buyer's journey and to support sales productivity with a lot more than leads. Learn how to define and operationalize this new relationship, from campaign and account-based planning, to new tactic mixes and skills, to technology and measurement of results. |
|
| 12:30pm – 2:00pm |
Networking Lunch |
