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Partners / Speakers
MarcomCentral (Event Host)
MarcomCentral®, a product of PTI Marketing Technologies, is a leading marketing asset management solution that helps enterprise marketing departments control and distribute marketing materials. The online platform automates a variety of marketing, creative and distribution processes using an integrated web-based marketing portal configured specifically for each corporation. Sales teams, field marketers, franchisees, agents, partners and other authorized personnel can create their own personalized marketing pieces, subject to rules and brand guidelines determined by headquarters.

With MarcomCentral, companies streamline and improve their overall marketing operations, greatly reduce costs and maximize marketing efforts. Today, more than 3,700 corporate customers use PTI solutions to serve over 700,000 end users. More than 100 of the Fortune 500 offer desktop access to PTI products.
SiriusDecisions
SiriusDecisions is the world's leading continuous research and advisory services firm for sales and marketing leaders in B2B companies. They provide operational, fact-based intelligence in the form of best practices research, benchmark data, vendor reviews, analytical models/tools and on-demand access to our team of analysts.

They concentrate our research on the following key constituents in typical B2B organizations: sales and marketing executives, field marketing, product and solutions marketing, web-based (digital/inbound) marketing, marketing operations, channel sales and marketing, sales operations, sales enablement, social media and corporate communications.

Their client base is primarily made up of companies that have marketing organizations that are dedicated to helping optimize the sales function – be it direct, inside, channel or a combination of all three. They have over 1000 B2B client organizations in high tech, information services, business services and financial services.
Forrester
A global research and advisory firm, Forrester serves professionals in 17 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in IT, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.
IBM IBM
IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers
Demandbase

Demandbase
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.

Without the use of cookies, Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.

Marketo
Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place.
Lattice

Lattice
Lattice delivers data-driven business applications that help companies of all sizes market and sell more intelligently. Inspired by today's consumer applications, Lattice brings every relevant buying signal into the world's most comprehensive, cloud applications. With Lattice, companies stop guessing and start relying on data science in an application that anyone can use to find, prioritize and close their next customer. Its rapidly growing customer base, including Dell, SunTrust and VMware, use Lattice's open and secure applications to generate 75% more pipeline, triple conversion rates, and double win rates. Lattice is backed by Sequoia Capital and NEA.

cvent Cvent
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,400 employees and over 10,900 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.
Allocadia
Allocadia helps CMOs and Marketing Operations teams gain visibility into their marketing investment planning, budgeting and performance. It is an easy-to-use cloud marketing software that manages and creates alignment across teams, regions, budgets and programs. Customers such as Juniper Networks, Trimble and F5 Networks see immediate benefits with real-time insights into marketing performance and the ability to easily share Marketing's contribution to the business.
Teradata
Teradata Corporation (NYSE: TDC) is the global leader in data warehousing and analytic technologies that make smart companies smarter. Teradata provides the most knowledgeable and experienced consulting professionals, highest performing technology, industry-leading innovation, and a world-class network of customers and partners to make faster, smarter decisions that give our customers a decided competitive advantage.
Media Partners
Business Marketing Association - Southern Californial Chapter
Equipping and empowering today's business marketing leaders, we connect our members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the Greater Los Angeles area, Orange County, San Diego, and the Inland Empire.

MarketingProfs
With 467,000+ members, MarketingProfs is the largest community of marketers in the world. It provides the latest marketing know-how and "what works" in marketing with unparalleled breadth and depth: online and offline, strategic and tactical, to companies of all sizes and in all industries.
DemandGen Report
Demand Gen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to- Business (BtoB) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multi- channel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
Chiefmartec Chief Marketing Technologist
Chief Marketing Technologist (chiefmartec.com) is one of the leading blogs covering the intersection of marketing and technology, with over 30,000 readers. Published by Scott Brinker, an experienced entrepreneur and consultant in the marketing technology space, the blog covers the technologies and talents that are shaping modern marketing and their impact on management and culture in the marketing department. The blog champions the role of hybrid tech-marketing professionals such as marketing technologists, growth hackers, and data scientists and advocates for the adoption of "agile marketing" methodologies.
Business Marketing Association
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For 92 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
Channel Marketer Report
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help vendors optimize their marketing, both to and through their partner networks. The publication will highlight solutions and processes designed to help marketers track results and sales leads across a complex, tiered marketing structure. In addition, CMR will provide prescriptive "how-to" articles, offering guidance for VARs and independent agents eager to increase sales by communicating consistent messaging to their direct customers across all emerging channels, such as social media and video.


If you are interested in being a Partner or Sponsor for this event please contact marketingoperationssummit@pti.com.
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